While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

Two recent reports throw a bit of cold water on master data management, despite significant benefits and business process gains.

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Modern enterprises have to maintain a number of systems and applications ...

Master data management (MDM) is a new approach to an old problem in companies: Merge all of the disparate, often conflicting and redundant records on customers and transactions into one authenticated ...

In today’s interconnected and competitive business environment, organizations with a global footprint—particularly in industries like consumer packaged goods (CPG), manufacturing, and logistics—must ...

Enterprises do a poor job of mastering their data — and that failure makes it difficult to personalize marketing and create a single view of the customer, Forrester analysts conclude in a report on ...

CIOs are looking to implement master data management (MDM) solutions to streamline the rapidly growing complexity and distribution of data. Data culture is the new normal. A data-driven culture ...

Organizations turn to master data management (MDM) to solve many business problems - to reach compliance goals, improve customer service, power more accurate business intelligence, and introduce new ...

Master data management (MDM) solutions are used for much more than customer and product master data. According to a recent Information Difference report, MDM is also used for asset, location, supplier ...

Many data warehouse operators have attempted to implement Master Data Management to improve data quality, but most have focused on mastering data after transactions occur. This approach does little to ...