The issue is rarely a lack of effort. More often, the problem lies in how organizations structure their marketing function. After more than three decades leading an integrated marketing agency and ...

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In a town driven largely by tourism, Vail is looking to reorganize how it runs its economic development and marketing efforts. “The VLMD (Vail Local Marketing District) has been around since 1999 and ...

Karen Parisi is Senior Vice President of Marketing at CentralReach, the leader in EMR and health tech solutions for the ABA industry. Marketing finally has a seat at the strategic table. Many CEOs now ...

With almost constant change taking place in the marketing industry, it’s easy to get distracted and chase the new shiny object. While marketing teams do have to remain focused on relevance and finding ...

Every organization, no matter its size, has an abundance of moving pieces. Ensuring that all those pieces move in perfect synchrony starts by devising an organizational structure that represents the ...

Opinions expressed by Entrepreneur contributors are their own. While inclusion and diversity have always been essential, they have become even more essential for marketers due to the industry’s ...

The string of division reorganizations at NBCUniversal that started this past summer with the leadership transition following CEO Jeff Shell’s exit continues. On Thursday, Peacock‘s marketing team was ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Deb Andrews Revenue ...

Some people say flat structures cause chaos in organizations. And while that can certainly be true, my experience has been different. After years of working for horizontal and vertical hierarchies, I ...

TSG International AG has reorganized its its operating structure to set the course for its next phase of development. As of ...