Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. This era of digital marketing is dominated by reporting ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Digital marketers are in the middle of an attribution crisis.

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Opinions expressed by Entrepreneur contributors are their own. In the midst of economic turmoil, CEOs and entrepreneurs are focusing on a bright future. Nearly 75% of leaders surveyed during a joint ...

DemandScience has recently unveiled a report that shows the extent that misleading marketing campaign metrics and over-complicated MarTech stacks are affecting businesses’ bottom lines. In their The ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Automated insights detect anomalies and surface emerging trends in your data. Custom insights allow you to define metrics and thresholds to track. AI also provides personalized recommendations to ...

Influencer marketing can enhance brand awareness, broaden your reach, drive sales, and engage new audiences when executed correctly. Having the right tools to track influencer influence is essential, ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

Consecutive BusinessRate Wins and a 2025 BBB Spark Award Finalist Nod Validate the Agency Framework That Powered Thera-fi Counseling Services to Three Straight Victories ...