Today's digital marketers must deliver content across a number of channels and devices. Doing that, while providing a consistent brand experience at a reasonable cost is critical. This is what ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

RIO DE JANEIRO & MINNEAPOLIS--(BUSINESS WIRE)--Fielo, the Salesforce-native pioneer in incentive automation for channel incentive, employee incentive, and customer loyalty programs, today announced ...

HUNT VALLEY, MD—September 30, 2013—WebbMason, an integrated marketing solutions and services company headquartered in suburban Baltimore, today introduced MarketingBench 2.0, a marketing automation ...

A lot of marketers will tell you that they’re “channel-agnostic” when figuring out where to put their spend. The idea is to deploy resources across various channels, see how they perform … and then ...

Channel management involves creating operational strategies that go beyond a single organization. Channel management strategies bring together partners in a supply chain, including material suppliers, ...

To get into the door for this Gartner MQ, vendors must have at least three of the following six capabilities: predictive analytics, campaign optimization, multidimensional segmentation, event ...

WernerCo announced new leadership changes for the North America Sales and Channel Marketing divisions. To better serve customers and support the company's global strategic pillars, the North America ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

There are dangers that the increasing combination of field and marketing teams is diluting skills across the channel. According to a Coterie report, only 15% of partner marketeers are working under ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...