Getting started with customer journey maps or just adding a timely refresh? Well we've outlined some foundational steps for brands to help get things right. Customer journey analysis and optimization ...

MaritzCX’s customer journey mapping program is not a process-mapping exercise. “Frequently people think this is process mapping, but that tends to be very internally focused and doesn’t have the view ...

Process mapping is a valuable tool for individuals and businesses aiming to enhance efficiency, streamline workflows, and maintain operational continuity. By visually representing workflows, you can ...

For many companies, the particular products and services they produce are no longer enough to differentiate them from the competition. Differentiation must therefore be derived in some other way. One ...

You can't have a successful data migration if you don't map it out from the start. Learn what data mapping is and why it's an important early step in data migration ...

Ringing in a New Year is a great time for businesses to take some time to reflect on the successes and challenges of the prior year and to think strategically about the goals and outcomes they hope to ...