The video announcing Panatone’s 2023 color of the year, which was revealed on Thursday, begins with black and white vignettes underlaid with a dramatic thumping drum: empty streets, a traffic sign ...

It's official: 2023 is the year of magenta. That's according to the Pantone Color Institute, the authoritative consultancy that's christened an "it color" every year for more than two decades. Its ...

Its latest pick is none other than Viva Magenta 18-750, which it describes as "a shade rooted in nature descending from the red family and expressive of a new signal of strength." Other words the ...