The traditional approach to gauging loyalty often relies on RFV—recency, frequency, and lifetime value. While these metrics have their merits, they fail to paint a full picture of a loyalty program’s ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

Here are 5 boutique hotel loyalty programs worth considering for earning points and rewards at smaller, more independent hotels and resorts.

Whether subscription economics can work in travel at scale remains unproven. Wyndham is betting its new paid tier of its loyalty program will provide an answer, but questions remain. Wyndham wants ...

In the Post article, Levine and Stephanie Nguyen, former chief technologist at the FTC, warn that loyalty programs have ...

It seems that every retailer has a loyalty program these days. Because of this, their universality is raising the bar. To capture customers’ attention, it’s no longer enough just to offer discounts or ...

Companies have been treating loyalty programs less like reward systems and more like data-harvesting tools. Here's what to ask yourself before signing up for one. Store loyalty programs used to be ...

The South Carolina-based retailer’s updated rewards platform includes increased fuel discounts and more personalized offers for customers.

Caesars Palace, BetMGM, DraftKings, and BetRivers are among the best PA online casinos for their loyalty programs. Besides ...

A custom, crafted onboarding message journey is the key to success. Encourage meaningful engagement; don’t hand out discounts ...

Many loyalty programs collect detailed purchase histories and preferences, and increasingly use algorithms to offer targeted promotions. A customer deemed “high-value” may receive fewer incentives, ...