Delivering exceptional customer support in telecommunications has become a key differentiator for leading brands. Top-performing telco companies have not only achieved dominance by consistently ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Unlike the traditional internet move experience that forces customers to disconnect, start over and re‑qualify for service, Brightspeed today announced the launch of EasyMove™, a new, loyalty‑first ...

When it comes to modern marketing, I have found that having a distinctive face and voice for your brand is a must. On one hand, this could very well be the CEO or any other high-level executive. On a ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...