The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures and user expectations. By tailoring language, tone, and context, businesses ...

To receive the Vogue Business newsletter, sign up here. Shoreditch is cool, but is it really luxury? Gucci’s Circolo surprise 2021 pop-up, which included a boutique, cafe and bookstore to celebrate ...

Chinese mobile brand Tecno—a high-end brand under Transsion Holdings— has won the hearts and minds of international users over the years, not just with its brand spirit of “Stop at Nothing”, but also ...

There are only a handful of words I never use, not in life or business. “Expectations.” “Assumptions.” And the mother of them all …“awareness.” I will spare you the details behind the first two in ...