The shift from 1D to 2D barcodes is making packaging smarter, more connected and ready for GS1 Sunrise 2027.

Special thanks to Marcella Michalek, a former summer associate at Foley, for her contributions to this article. When introduced nearly fifty years ago, the Universal Product Code (UPC)—the most ...

Supply-chain standards organization GS1 US has released a Barcode Capabilities Test Kit to help retailers gauge their readiness to shift from linear Universal Product Codes (UPCs) to data-rich 2D ...

The shopping experience is transforming as more brands and retailers turn to data-rich 2D barcodes, powered by GS1 Digital Link. They can provide access to everything about a product: its origins, ...

The UPC barcode, appearing as a sequence of vertical lines on a product label, revolutionized the retail industry 50 years ago by automating price lookup at checkout. While the technology has endured, ...

DENVER, CO, UNITED STATES, March 20, 2026 /EINPresswire.com/ — Retailers and manufacturers are preparing for a major shift in product identification as the GS1 ...

EWING, N.J., May 27, 2026 /PRNewswire/ -- New research commissioned by GS1 US and conducted by VDC Research shows that organizations implementing two-dimensional (2D) barcodes in warehouse and ...

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