NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...
NBCUniversal, advertising agency RPA, ad tech company FreeWheel and Newton Research have jointly launched what ... Read More ...
TV News Check on MSN
NBCUniversal, RPA, FreeWheel & Newton Research intro agentic AI buying across linear & digital for premium video
Today NBCUniversal, independent agency RPA, FreeWheel and Newton Research announced a partnership to introduce a new approach to buying premium video using agentic AI across both linear and digital.
AI in 2026 faces limits to scaling, new innovation beyond large models, rising enterprise adoption and mounting pressure on ...
TV News Check on MSN
Rewriting the ad playbook to bring linear & streaming together
Sustaining fan engagement and monetizing live sports requires a blended strategy pairing linear’s scale with the precision ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback