The chief technology officer (CTO) and chief marketing officer (CMO) play pivotal roles in consumer subscription businesses. And, as subscription businesses continue to mature and economic ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

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Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...