The latest water cooler talk has centered around QR codes on players' helmets, an initiative enacted by Oklahoma ... UConn became the first school to display its NIL Collective logo on its field. LSU ...

The logo of Strauss will be on both sides of every helmet used in the 2024 postseason, World Series and beyond ...

Ads of 5-by-0.92 inches (12.7-by-2.3 centimeters) will be on each side of every helmet featuring “STRAUSS” in capital letters ...

Tennessee football will wear all-white uniforms at Oklahoma on Saturday. The Vols open SEC play against the Sooners, who are ...

Ole Miss will debut new helmets during on Oct. 26 home game against Oklahoma. The Rebels unveiled the new look in a series of ...

Major League Baseball will have a sponsor logo on batting helmets starting with the 2024 postseason. They will also be on ...

Brice Stadium this season, South Carolina football is paying tribute to 1980. The team announced Wednesday that ...

Here's why South Carolina QB LaNorris Sellers isn't wearing his famous goggles for the Gamecocks' game vs No. 17 LSU Saturday ...

The logo of a Germany-based sponsor will adorn the helmets of Major League Baseball players in the postseason through a multi-year partnership announced Friday.

The No. 13-ranked Trojans impressed in their season-opening winner over LSU. Was that a sign of things to come for USC?

Tennessee football announced its uniform combination for its game against NC State on Saturday in Charlotte, North Carolina.