Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Quora Ads Evangelist JD Prater speaks at SMX West in San Jose SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question ...

Once upon a time, search engine optimizers (SEOs) and search engine marketers (SEMs) conducted keyword research before every new project or pay-per-click (PPC) campaign. They believed, “To reach your ...

Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit's communities. Artificial intelligence provides the ability to ...

Do you love, no scratch that—“luv” espresso? Do you “adore” it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the ...

Microsoft's new search advertising solution for retailers can improve campaign performance with category-based targeting and boosted bids. Microsoft's new category-based targeting solution combines ...

In a Google office hours hangout, Googlers answer the question of whether or not to try ranking for zero search volume keywords. The person asking the question noted that they’re ranking for keywords ...

The days when keywords could either make or break a successful online campaign are long behind us. Yet over the years, they have remained crucial for targeting the right audience at the right time in ...

Jo Stephens is the CEO of Law Firm Sites, Inc. She has worked for over 15 years helping lawyers with website design and SEO marketing. When law firms are starting an SEO marketing strategy, one of the ...