AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

For many years, ecommerce companies prioritized advertising on the web because it provided significant control over ad targeting, and it was relatively easy to place ads alongside content likely to ...

AppLovin Corp. leverages its AI-powered platform to deliver targeted, automated marketing solutions, positioning itself as a leader in next-gen advertising with substantial growth potential.

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

While spending on advertising, apps, digital payments, and entertainment such as music and gaming all contribute, this is just a portion of what drove the $519 billion in worldwide billing and sales ...

CEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising to the mobile world. Every year, the competitive landscape for brands intensifies, making it ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

Careem has partnered with smart out-of-home (OOH) advertising company Flyby to extend its in-app advertising offering into the physical world, enabling brands to activate campaigns across Careem’s ...

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail rush, Salesforce reports that 43% of ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

Apple is set to introduce more ads in App Store search results from 2026, a move aimed at giving developers extra visibility ...

Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...