In the world of entrepreneurship, the birth of innovative ideas is crucial to differentiate and thrive. At the heart of this creative process lies ideation — a term that many might have come across ...

At some point, every scaling business faces the decision: Do we stick to our core activity or venture into uncharted territory? It’s a choice between enhancing existing products and branching out to ...

How do businesses find success with winning ideas? Ideation is a term often thrown around, but not necessarily understood fully. This process of coming up with potential ways to address a problem, ...

Bryan Mattimore is Cofounder and Chief Idea Guy at the Growth Engine Innovation Agency, and an innovation instructor for Caltech. As the creation of new ideas becomes the only sustainable competitive ...