That’s why it was crucial for Hyundai’s luxury brand, Genesis, to finally have its own SUV. The GV80 SUV, which made its US debut at an event in Miami Tuesday night, could be a game changer ...

Hyundai, having defied critics who never thought it could penetrate the luxury market, may be planning to do it again. Only this time, it would be a luxury SUV.

Hyundai’s luxury brand, Genesis, is launching a new “super-large” electric SUV that will be built at its new EV plant in Ulsan.The Genesis GV90 will be the first large electric SUV from the ...

In a segment that’s packed with everything from cheap family cars to ultra-luxury SUVs, the Genesis GV70 finds itself at the upper end of this scale.

According to Hyundai Motor’s product development plan, as viewed by The Korea Economic Daily, mass production of the first full-size Genesis electric SUV is now planned to start in June 2026.

Genesis SUVs will go hybrid first; Plug-in range-extended EV models arrive in 2027; ... the Hyundai Santa Fe and Genesis GV70, with a sales target of about 80,000 units.

Hyundai plans to start production by the end of 2026, with sales starting in 2027. The Genesis plug-in hybrid SUV may be just one of multiple hybrids augmenting what was to be an all-EV lineup.