Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles. Home services are constantly searched for online, making them ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Did you know that 32% of U.S. consumers use the internet to ...

Google began testing a new ad format designed to help connect local home service providers with local customers. Mark Irvine believes these ads will help small businesses rank much higher at the top ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...