The Sanrio characters are usually as cute as can be, especially when it comes to their merchandise. Now, they're set to be a bit more monstrous than usual through a new series of keychains. Sanrio's ...

The Hello Kitty Cafe Truck will be rolling back into The Woodlands, giving fans of Hello Kitty a chance to get a new batch of exclusive goodies and limited-edition collectibles, including a new giant ...

Sanrio and mofusand collaboration keychains are now available in gacha machines around Japan. They feature the mofusand cats wearing outfits that resemble Sanrio mascots’. Each attempt will cost 400 ...

Hello Kitty® Day returns to Oracle Park on Sunday, June 14. Catch Sanrio’s global icon as the Giants conclude the weekend series against the Chicago Cubs. The first 25,000 fans receive a Hello Kitty® ...