Considering publishers experience revenue lifts of 35 per cent or more from header bidding on desktop it’s no surprise they’re eager to replicate those benefits on mobile. The benefit of header ...

Mobile app advertisers have been slower than their web counterparts to embrace programmatic-style RTB auctions. That’s starting to change as more app publishers test in-app bidding and see significant ...

Header bidding-enabled ad spend is on the upswing thanks to mobile. And though it’s still early days for in-app header bidding adoption, that train’s just about ready to leave the station. The number ...

MoPub, a Twitter-owned mobile ad exchange, is testing an ad sales system to replace the app ads waterfall — a method of selling ad inventory to maximize the pricing and sell-through rate — with a ...

Are you a print subscriber? Activate your account. 9 min 3 sec ago 4 hours 29 min ago By Erika Wheless - 4 hours 47 min ago By Aleda Stam - 6 hours 30 min ago By Tim Nudd - 7 hours 25 min ago By ...

In-app header bidding can lead to an increase in average revenue per daily active user (ARPDAU) of as much as 30 per cent, according to a report by Appodeal. Called Parallel Bidding – First Results ...

RTBlog asked Matt Gillis, SVP of publisher platforms, AOL, to look into his crystal ball. Gillis sees header bidding functionality seguing to mobile in-app advertising, more adoption of header bidding ...

Digital technology company PubMatic saw an uptick in mobile ad spend and a need for improvement in mobile in-app header bidding among other trends in its first "Quarterly Mobile Index" of 2019, ...

Saurabh Bhatia is CEO of Chocolate. One of the hottest trends right now in the in-game advertising space is in-app header bidding, also known as unified auction or what ad monetisation firm Chocolate ...