Different sources say that your IP address is a ranking signal used by Google. But how true are these claims? Read on and learn if an IP address can help or harm your rankings in search. Does the IP ...

Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

Google is getting ready to test a new "IP Protection" feature for the Chrome browser that enhances users' privacy by masking their IP addresses using proxy servers. Recognizing the potential misuse of ...

Google updated their Googlebot and crawler documentation to add a range of IPs for bots triggered by users of Google products. The names of the feeds switched which is important for publishers who are ...

Google's John Mueller said that when you change your sites IP address, maybe because you are moving to a new server, it would be mostly a "non-issue" for ranking and SEO purposes. But it can have a ...

Google is readying a privacy initiative aimed at hindering “device fingerprinting” -- a controversial tracking technology that recognizes users based on their computers' characteristics. The planned ...

Google has updated the JSON files with the list of IP addresses Googlebot. I believe Google added one new IP6 and one new IP4 IP address to the list. That is, if I am looking at the file correctly.