Indeed defines cause marketing as a “type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits.” In this way, cause marketing is different from ...

What does it really mean to be a responsible marketer, and why is it important? When you think about responsible marketing, concepts like corporate social responsibility (CSR), sustainability, ...

Good marketing can have a huge impact on how nonprofit organizations achieve their fundraising goals and engage their communities. Though their financial objectives are different, nonprofits can learn ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Lorrie Thomas Ross believes that ...