Add Yahoo as a preferred source to see more of our stories on Google. The tradition of dousing the Super Bowl's winning coach in Gatorade dates back to the mid-1980s: see some of the messy moments!

Gatorade was created in 1965 by Dr. James Robert Cade and his team of researchers as a means of remedying dehydrated football players at the University of Florida. The drink was actually ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

Super Bowl 58 between the San Francisco 49ers and Kansas City Chiefs is less than a week away. Even if you don't know much about football, there is still ample opportunity to bet on the big game.

As Gatorade approaches its 60th birthday, the brand is staying spry, branching out into new categories from unflavored water to energy drink mixes. Since its founding in 1965, Gatorade has been the ...

Gatorade Zero, a thirst quencher without sugar or carbs, hit stores around the country this week. It comes in orange, lemon lime, and glacier cherry, and is priced in line with the brand's classic ...