Gamification may be among the latest tech industry buzzwords, but the concept of using games and gaming tactics to engage users is not new at all. For example, credit card companies and airlines have ...

New research from Simon Fraser University's Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional ...

Hiring people is more than just a formula. If it were, artificial intelligence recruiters would be far more effective at predicting the right employees for a position than humans are. However, in the ...

You might wonder how gamification can possibly benefit your marketing business. But in our buzzing tech industry, gamification is the new phenomenon which is generating sales for company brands.

Ever since gaming became its own subculture it has been fraught with controversy, taking the blame for everything from laziness in young adults to the horrors of the Columbine shooting. However, ...

Work isn’t what it used to be. The old model of clocking in, doing repetitive tasks, and waiting years for a promotion is giving way to dynamic, engaging career environments. Employers are learning ...

What is lost when a worker completes actions—such as helping a client or ensuring safety—in exchange for incentives like digital badges, placement on a leaderboard, or in-office rankings? A study by ...

Gamification, the incorporation of elements of game-playing such as point scoring, advancing levels and competition, promises to transform the way businesses engage their employees when it comes to ...

Quick, what comes to mind when you think of gamification in wellness programs? For me, it’s always been about the latest gadgets and smartphone apps that can track everything from the food I eat to ...

Who out there doesn’t enjoy some form of game? Whether it be watching or playing a sport, a card game, a board game, or video games, most people would say they at least enjoy one. Games are part of ...

EBN: You’ve been with Fujifilm for nearly 20 years and saw your industry decline rapidly. How have industry changes affected your job? Carolyn Gordon: We’ve had a lot of acquisitions and ...

Research shows 70% of business transformation efforts fail due to lack of engagement. My colleagues working at large legacy-era companies might estimate closer to 90%. Whatever the case, in an age ...