For over 60 years, Lowrance has led the way in fish finder technology. From the first transistor sonar capable of displaying individual fish to the first DownScan sonar to produce high-resolution ...

Today’s fish finders produce near photo-quality images of the bottom and structure. Not only can anglers see below, but the most advanced fish finders capture the action 360 degrees around the boat.

Growing up in a bait shop in northern Minnesota in the 1980s, I was always up on the latest in baits, rods, reels, and electronics. So I witnessed and participated in the technological progression of ...

“There were no electronics back in the day. You had to know how to fish. ... You don’t have to be a good fisherman now. You just have to have money.” ...

Here, fishy, fishy! Every angler has muttered this phrase at one time or another, but beckoning fish can only get you so far—it helps to know with certainty that there are actually fish in the general ...

For nearly half the year, ice fishing in the north country is a simple fact of life—like taxes, death, and mischief—except immeasurably more enjoyable once you work through the “mischief” of staying ...

Things used to be so simple. I think that goes for everything in life, including fishing. Once upon a time, in a life and a place far, far away, we clambered down to the river bank and got on with it.

Thanks to NASA, we have Tang and Air Jordans. Thanks to kayak fishing tournaments, we have motorized kayaks, advanced fish finder technology and the Old Town Sportsman PDL 120 Pro kayak. Astronauts ...