First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

First principles thinking is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and ...

THIS elementary book is intended for those who wish to obtain some knowledge concerning the more generally recognised problems and principles pertaining to physics. With this object in view, the ...

THIS book is intended to be used by students who have attended lectures on experimental chemistry, or after a course of laboratory instruction; hence it deals merely with the theoretical principles of ...