The Food and Drug Administration announced Thursday it will let companies use "no artificial colors" claims on products without petroleum-based dyes, opening up use of the claim to products with ...

For many shoppers, “no artificial colors” is shorthand for a more natural product. Under the FDA’s new policy, though, that same phrase can now appear on foods with certain added colorings. Stephanie ...

For many years, the vibrant yellow of Kraft Heinz’s iconic macaroni and cheese came from the artificial food colorings yellow no. 5 and yellow no. 6. In 2012, the company started searching for a ...

We want to believe the labels on our favorite food items—"extra virgin," “organic,” “wild-caught,” or “pure.” But sometimes these claims are more marketing than reality. The food fraud industry is ...

This is read by an automated voice. Please report any issues or inconsistencies here. The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products ...

If a potato chip isn’t bright red, will people know it’s spicy? This type of question kicked off a yearlong effort by PepsiCo Inc.’s marketing innovation, research and development, and consumer ...