Economic uncertainty has drastically tightened corporate budgets. For executives, that means taking a closer look at how each technical investment and initiative measures up. For marketers, that means ...

Despite the demand for platforms that let developers experiment with different versions of apps, the infrastructure required remains relatively complex to build. Beyond data pipelines and statistical ...

Intuit became a multi-billion-dollar company by discovering that the best experiments, not the best Powerpoints, should drive innovation. In 1983, Scott Cook and Tom Proulx set out to build a new ...

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Routines are to our time what budgets are to our money. We adhere to them to spend our time wisely. But, while routines can provide us with a sense of control, especially during a pandemic and ensuing ...

The foundation of successful experimentation begins with having the right people and support structures. This starts with hiring skilled data scientists or analysts who understand marketing ...

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The result is that you often take a big financial hit, and lose key customers, before you realize that the change didn’t work. There is a better way. For example, several years ago Apple was so ...

Fifty years ago, retail was a very different industry. There were no online retailers, consumers relied heavily on salespeople and advertising consisted mostly of TV, print, and radio. Today, however, ...

KISSIMMEE, Fla. – When researchers at the U.S. Army Medical Research and Development Command’s Telemedicine and Advanced Technology Research Center wanted to test the capabilities of their new Remote ...

The U.S. Army’s modernization of command, control, communications, computers, cyber, intelligence, surveillance and reconnaissance (C5ISR) is undergoing a quiet revolution. An operational paradigm ...