Small businesses seeking to incorporate environmental stewardship into their marketing campaigns can encourage brand loyalty by strategically promoting their green products. A consumer segment known ...

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As consumers become more environmentally conscious, the demand for sustainable business practices continues to grow. This trend has led to the rise of sustainable digital marketing, where businesses ...

“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

The marketing environment is everything your company must take into consideration when developing and presenting a new product. The elements of a marketing environment include, but are not limited to, ...

Brands should prepare for greater consumer concern about the impact of advertising on the environment, according to a report based on public polling conducted across 19 countries this summer and ...

Advertisers are already starting to look at the environmental impact of their ads. Understanding the emissions of digital advertising is complicated; there are many hidden layers to take into account.

The nation’s largest pork producer, Smithfield Foods, Inc., had a complaint filed against it Thursday morning that alleges instances of false and misleading advertising related to the company’s ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...