As forward thinking as the digital media landscape is with its audience-driven approach to programmatic, it falls flat with real-time message delivery. The industry needs to open its arms to dynamic ...

The global brand platform launch pairs emotional storytelling with an automated creative stack to celebrate and empower small ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant ...

Clinch, the leader in dynamic ad serving and personalization and creator of Flight Control, the Omnichannel Campaign Activation Platform, for its Dynamic Creative Optimization (DCO) offering, ...

Outdoor gear retailer REI is hitting the slopes with personalized local advertising. The brand, working with dynamic creative optimization (DCO) platform Jivox, is running hyperlocal campaigns on ...

Dynamic creative has been picking up traction as a way to automate ad targeting and brand storytelling on digital display and video advertising, but Pandora is touting its new initiative with A ...

AUSTIN, Texas, Feb. 18, 2025 /PRNewswire/ -- Hoot Interactive, a leader in advertising innovation, is proud to announce its latest breakthrough in dynamic creative for OTT (over-the-top) and CTV ...

In the current economic climate, it is more important than ever for a brand’s advertising budget to be fully used and optimized However, for an ad to truly make an impact and be memorable, it must be ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

I’m often asked whether it is better to change an ad to fit an audience, or to change an audience to fit an ad. Many in the online advertising industry are familiar with the concept of dynamic ...