Direct mail remains a powerful marketing channel in a digital-first economy. Businesses continue to invest in direct mail marketing services because physical mail delivers strong engagement, memorable ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

DirectMail2.0 (DM20) is a marketing technology company that’s redefining the way businesses leverage direct mail. By seamlessly integrating digital marketing channels with traditional print campaigns, ...

Direct mail remains one of the channels with the strongest ROI for marketers, regardless of their business model, size, or location. But that doesn’t mean the business hasn’t changed — or that more ...

Believe it or not, the USPS really does know a thing or two about direct mail marketing. Not only do they provide a delivery service for your packages, but after years of delivering direct mail they ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Targeted direct mail is a convenient solution that increases audience engagement and reduces the need for a bloated digital marketing budget. Overcome digital fatigue with direct marketing strategies ...

While some company leaders may underestimate direct mail's current market position, the channel represents about $40 billion or ~20% of all US offline channel spend. The growing focus on synchronizing ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Taradel’s founder and CEO, Jim Fitzgerald, will remain with the combined business in an executive advisory role post-transaction Eric Goodstadt serves as CEO of UpSwell Taradel was founded in 2003 and ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...