NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.
76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...
NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...
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GenAI taking over digital video buyers’ creatives
Generative AI is transforming digital video ad creation, with 86% of digital video buyers either using or planning to use it in creatives, according to the IAB’s just-released 2025 Digital Video Ad ...
The UK’s digital ad market exceeded £40bn in 2025, rising 10% year-on-year, according to IAB UK’s latest Digital Adspend study. Conducted with Oliver Wyman, the study is formed of a census of major UK ...
A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...
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