The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

Editor's note: This is the second in a three-part series exploring the main components of personalization in retail, digital and the intersection of dissonance and action. Part 1: AI's Role in Digital ...

When it comes to personalization, a growing number of customers expect businesses to understand and anticipate their needs. In fact, 73% of customers (download required) expected it in 2022, compared ...

This article was co-authored with Mike Froggatt, Senior Director, Analyst, at Gartner. Digital personalization is a ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.

51% say tools are finally working, but understanding customers remains a puzzle, according to the CMSWire State of Digital Customer Experience 2025 report. In this episode of CMSWire TV's The Digital ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Digital personalization is demanded by customers in 2024, and going the extra mile for effective personalization is a key differentiating factor. In 2024, the demand for digital personalization ...

The evolution of digital platforms is no longer about static websites and periodic updates. It has transformed into a dynamic orchestration of personalized, cross-channel experiences powered by modern ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. This article is more than 3 years old. A CommerceNext survey ...