The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Lego has unveiled new digital “smart bricks” that light up, emit sounds and respond to movement in its “most revolutionary ...

Build-A-Bear appointed Carmen Flores as senior vice president of e-commerce and digital experiences last week, as the company expands its digital strategy. Flores will lead the expansion of ...

In LEGO Bricktales, discover an innovative brick-by-brick building mechanic to design puzzle solutions from your own imagination. See your creations brought to life in a beautiful LEGO world where ...

Forbes contributors publish independent expert analyses and insights. I track enterprise software application development & data management. Software is not like Lego. Of course it’s not i.e. Lego ...