“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at ...
Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...
Data becomes useful when it has context. Knowing you made $2 million this year is just a number until you compare it to $1.5 million last year or $3 million the year before. Add in a competitor's ...
AI is reshaping brand engagement, but its effectiveness relies on high-quality, curated data, a significant challenge for many. Brands must prioritize data readiness, integrate tailored AI models, and ...
The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially. But how should business ...
Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...
Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.
Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...
Just a few short weeks ago, the digital advertising industry stopped in its tracks for a moment when Google announced that it no longer plans to deprecate third-party cookies on Chrome. But that’s all ...
The open web stands as a testament to freedom of communication, innovation and the collective pursuit of knowledge. However, lurking within our dynamic ecosystem is a growing threat: the proliferation ...
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