Data sprawl has forced organizations to invest in more data security resources, and is drastically inflating data backup ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

Incorporating data-driven strategies into your marketing efforts is essential for fast-growing businesses. If you’re struggling with your data, here’s how to get serious. The Fast Company Executive ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

AI is now a core part of business strategy, and leaders who understand how to use it can make faster decisions, drive ...

For healthcare data strategy projects, there are four essential elements to turn aspiration into a plan for recurring ...

After years of providing valuable content and insights into Bitcoin investing, I’ve spent countless hours analyzing data and reviewing charts to help you build a strong foundation for your Bitcoin ...

The National Association of Accountable Care Organizations (NAACOS) September 2024 report outlined data integration, high-value culture, team-based clinical interventions, and more to enhance ...