Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of B2BC contacts, with email and digital IDs, that drive business growth. B2B marketers are swimming in data, yet many still struggle to ...

I'm a huge fan of data. In fact, I love it so much that my mentor gave me a shirt that proudly declares, "I love big data and I cannot lie!" Every day, my team relies on data to shape our strategies, ...

If you’re like most marketers, you’ve probably read too many think pieces on the importance of becoming a data-driven marketer. While no one disputes this necessity, the roadmap to getting there is ...

Leading brands have been using data-driven marketing for a few years to great effect. Brands can gain those insights by analyzing consumers’ behaviors, opinions and thoughts and encouraging consumers ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Anthony Milewski Mining ...

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Marketing leaders are calling for integrated, data-driven operations as AI search, complex tech stacks, and evolving buyer expectations reshape strategies. Conference panels and industry reports ...