As “digital” becomes more of a lifestyle for practically everyone around the world, an explosion of data emerges in which actions and interactions can be mapped to specific behaviors with a good ...

Big data isn't just for big businesses. Find how small businesses can use data science and what the benefits are.

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Data science has moved from a niche technical discipline to a core function across industries. Organizations now rely on data-driven decision-making in areas ranging from finance and healthcare to ...

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...

Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Saurabh Mittal is a skilled data scientist residing in San Jose, California. A big portion of his experience has been in advertising technology and machine learning, where he's really contributing ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...

Purdue University's online Master's in Data Science will mold the next generation of data science experts and data engineers to help meet unprecedented industry demand for skilled employees. The ...