NEW YORK—In an important step forward in the industry’s efforts to improve measurement, the Media Rating Council (MRC) has issued a draft version of its Outcomes and Data Quality Standards. The ...

To establish a consistent approach to assess, manage and improve data quality across the data lifecycle, covering a wide spectrum of data types, and taking into account the blurred line between data ...

NEW YORK—In a notable advance in the industry’s longstanding efforts to measure how well ads actually impact sales and the objectives of a marketing campaign, the Media Rating Council (MRC) has ...

What does a data quality manager do? Your email has been sent A data quality manager is responsible for assessing, managing and maintaining data quality across an organization. This can include ...

I'll explore data-related challenges, the increasing importance of a robust data strategy and considerations for businesses ...

Without high-quality, well-governed data, every downstream AI initiative becomes fragile, expensive, inaccurate or downright ...

WASHINGTON, DC, UNITED STATES, June 30, 2025 /EINPresswire.com/ -- A newly released Open Data Quality Standard offers a comprehensive framework of best practices ...

Most managers know, anecdotally at least, that poor quality data is troublesome. Bad data wastes time, increases costs, weakens decision making, angers customers, and makes it more difficult to ...

The International Auditing and Assurance Standards Board approved a new and revised set of quality management standards Wednesday for auditors to use around the world, starting at the end of 2022, and ...

Data quality assessments help you avoid introducing errors into your database. Learn how they work and why you need them. Image: Sikov/Adobe Stock Data quality assessments have the same goal that data ...