Barb, the UK TV measurement body, has launched the Barb Data Hub, a new cloud-based system for storing, processing and distributing Barb viewing data to the industry. The Barb Data Hub is an overhaul ...
In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it ...
HubSpot used its INBOUND 2025 conference at the Moscone Center today to roll out a slate of AI-driven product updates spanning data, marketing, sales and commerce, and to introduce “The Loop,” a new ...
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