Pharmaceutical CommerceOpinion

Why Direct-to-Patient Is the Pharma Industry’s Next Power Move

How direct-to-patient programming can transform the prescription journey for patients and manufacturers alike. The status quo ...
Forbes

The Future Of Healthcare: How Direct-To-Patient Models Are Redefining Care

The United States healthcare system is failing. We rank last among developed countries in healthcare performance, and Americans face lower life expectancy and growing chronic disease rates despite ...
Times Argus

Rise of Direct-to-Patient GLP-1 Sales Shakes Up Care Models, HCPs Split on Pharma’s Expanding Role

The 43rd Barometer from Sermo, a fast, frictionless HCP social engagement platform and leader in healthcare insights, shows that pharma-led direct-to-patient (DTP) GLP-1 prescribing programs are ...
Nasdaq

The New Era of Pharma is Direct-to-Consumer Healthcare

The Direct-to-Consumer (DTC) and Direct-to-Patient (DTP) models in the pharmaceutical industry are not just trends; they are permanently changing healthcare delivery, offering undeniable benefits to ...
FiercePharma

HCPs say pharmas’ direct drug sale platforms have ‘mixed’ impact on GLP-1 access, care

A recent survey shows that healthcare professionals have varied feelings on the direct-to-patient (DTP) drug sale platforms increasingly being launched by pharma companies—echoing patients’ own ...
Morningstar

Rise of Direct-to-Patient GLP-1 Sales Shakes Up Care Models, HCPs Split on Pharma’s Expanding Role

DTP Models are Gaining Ground and Disrupting Traditional Care Awareness of pharma-led DTP programs is widespread with 71% of HCPs saying they are very to somewhat aware of DTP platforms from companies ...
Business Wire

Rise of Direct-to-Patient GLP-1 Sales Shakes Up Care Models, HCPs Split on Pharma’s Expanding Role

Sermo Barometer reveals shifting access pathways, evolving prescribing behavior, and long-term impacts on patient care. NEW YORK--(BUSINESS WIRE)--The 43rd Barometer from Sermo, a fast, frictionless ...