Matrix, a provider of workforce management solutions is pleased to announce the appointment of Suzi Smith as chief strategic officer as part of their operating board development. In her new role Smith ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Solomon Thimothy There’s ...

The advent of digital marketing has largely transformed the traditional sales process. Marketers have become accustomed to developing funnels that educate leads, address common objections, and offer ...

The meaning of the term "customer-centric marketing" might seem obvious—isn't all marketing centered on the customer? But true customer-centric marketing is a big shift from how many organizations run ...

Identify any areas within your product, processes or business model that hinder customers from fully appreciating what you offer. This could involve experiencing your company’s services firsthand. For ...

How do you define a successful company? Profitability? International profile? The number of users you serve? These are all valid, but in my experience, a leading indicator is the business’ ...

It has become fashionable — even essential — to be a “customer-centric” organization. As consumers, we’re bombarded with messages from insurance companies, retail stores and health care providers ...

Every organization collects customer feedback, and in doing so creates an expectation with the customer that something will be done with that feedback. However, most customer feedback goes straight ...