Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded. The transition to an AI-native enterprise demands more than just technology ...

What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...