An email preference center is among the most powerful—but often underutilised—tools for gathering vital customer data and empowering your subscribers. But with trends and laws, like the pervasive ...

Customer engagement company Airship today launched Airship Preference Center to help marketers manage customers' opt-in choices. Airship Preference Center is seamlessly integrated within Airship's ...

While most ecommerce brands are still guessing what customers want based on their clicks, the smartest ones in 2025 simply ask — and the revenue gap is staggering. Companies that excel at ...

KYOTO, Japan--(BUSINESS WIRE)--Kyocera Corporation (President: Hideo Tanimoto) and TSI HOLDINGS CO., LTD. (President: Tsuyoshi Shimoji) are developing a new Customer Preference Management System to ...

GDPR, in effect for 15 months now, has affected the marketing profession—marketing automation, in particular. Though information security and data protection have always been important considerations, ...

As a marketer, your most coveted possession is your marketable database. Marketers today are data-hungry, and that's no secret. The more information you have about your customers, the better you can ...