Blake Van Putten, founder of CISE, a fashion house with a mission to create stronger threads for a stronger community. The holiday season can really help brands generate some of their best earnings ...

As the CEO of an experience management company that helps brands build customer communities, I believe the best business decisions are those made with customers—not for them. During tough economic ...

In today’s marketing landscape, success hinges on prioritizing customer research and cultivating trust through the establishment of customer communities, fostering personalized engagement, deeper ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...

A client mentioned to me recently the pressing need to deliver, “strong results, quickly,” from the community engagement programme I was being asked to deliver. I’ve been asked for that before of ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...