Standing against the frenetic pace of fashion, a reserved rebellion is emerging from minimalist bag brands favouring timeless styles instead of ageing It bags. With this return to simplicity, we’re ...

But according to requests flooding luxury sourcer-cum-trend-expert Gab Waller’s inbox that year, the only label making them was Swedish brand Toteme. Clients couldn’t stop asking for Toteme ...

I have always identified more with the term ‘curve’ because I design for people ... becoming an LVMH (the luxury goods company behind brands such as Louis Vuitton and Dior) Prize semifinalist ...

The first thing you notice about Yonex’s Power Cushion Fusion Rev is the unique asymmetric design and curved, banana-shaped lacing system. While stylish, it has a much more practical use: To ...

A study has identified 24 human drivers that influence how your brand is perceived and how it should be positioned Why do some brands ‘feel’ better than others? Since the invention of positioning as a ...

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While there is no exact formula to follow, there are lessons to be learned from brands that are positioning themselves ...

In other words, if you can appeal to your customers’ feelings ... as well as assist with brand loyalty and positive brand recall. Even if you don't utilize neuromarketing in a more formal ...

Showcase your company news with guaranteed exposure both in print and online Fast 50 recognizes the fastest-growing privately-owned companies based on revenue from 2021 to… The need for ...

With more than 80% of sales still occurring in physical stores, luxury brands are focused on the customer experience. The in-store experience for luxury brands is increasingly important as ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...