Creativity does not just happen. It is a cognitive process that produces new ideas or transforms old ideas into updated concepts, according to Brussels Free University psychology professor Liane ...

As independent studios move toward more flexible, collaborative, tech-enabled structures, TOML’s model offers one example of ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dave Grzelak, chief strategy officer at ...

Bill Bernbach was so great, other brands used him in their advertising as a role model for ingenuity. Like this one for Apple. Bill Bernbach Bernbach was the ‘B’ in Doyle, Dane, Bernbach, the agency ...

Sam Altman, CEO of the artificial intelligence (AI) research organization OpenAI, announced on X that OpenAI had begun training a new generative chatbot with strong creative writing capabilities, ...

In 1926 the psychologist Graham Wallas famously shared his model of creativity, a way of understanding how original ideas form in the mind and are carried into the world. Now, almost 100 years after ...

Seven years ago, a big ape played the drums and gave the world a little joy. Cadbury showed how random creative brilliance was still effective, inspiring and timeless. Today we look out upon a bleak ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

Many of us are comfortable with the belief that analogy plays an important role in the creativity process. But the ongoing debate as regards the existence of mental imagery has some of us feeling ...

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