When initiating the task of establishing a new public persona, most businesses find themselves wandering (or stumbling) into foreign territory. The following tips will assist those taking on such a ...

[Photo: courtesy Standards Manual] Identity: Chermayeff Geismar & Haviv will be a true art monograph, complete with a silk-screened canvas cover, three paper stocks inside, dozens of color photographs ...

Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, ...