Data gives you clarity, but it doesn’t give you wisdom. Intuition gives you speed, but it doesn’t always give you accuracy.

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

As AI continues to evolve, its role in shaping our shopping experiences will only grow, making it essential for businesses to stay attuned to these emerging trends. Source: Ollyy / Shutterstock ...

The findings highlight the growing impact of invisible audiences, first-party data and AI systems on how brands interpret and influence consumer decisions ...

In a marketplace echoing with an excess of choice, the whisper of the crowd often becomes the deciding voice. This voice, an invisible conductor of consumer behavior, is what we recognize as social ...

Music is widely used to motivate human behaviors and to influence mindset. Background music plays an important role in our everyday lives (eating, drinking, shopping, and driving). It is an important ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite. AI adoption trends. AI adoption is accelerating quickly, which signals ...

Adolescent risk-taking behaviour and decision making remain pivotal topics in developmental science, as this period is marked by a dynamic interplay between neural maturation, environmental influences ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...