Design culture loves the fantasy of “blue sky” thinking. No constraints. No limits. Pure imagination. It sounds liberating, but it often produces design that only works in ideal conditions for an ...

When I first started working with creative teams on brand strategy, I thought giving them total freedom was generous—a blank page, endless options, and opportunity to go wild! Turns out, the blank ...

Great artists often set themselves limits so as to deepen their experience of art-making. They may decide, for example, to paint predominantly in blue, as Picasso did for a time. Or they may be forced ...

Creativity is when people get in your way! It's a strange statement, but it's not as paradoxical as it might seem - let me explain. Forget the idea that to be creative, you need absolute carte blanche ...

The mythology of innovation often conjures images of boundless resources and complete creative freedom. However, research and corporate experience increasingly suggest the opposite: meaningful ...

The 21st century's defining medium could well be social media. As brand reputations can rise and fall in bite-sized, 140-character chunks, so content marketing must now compete, not just with ...

If I asked you to draw a person from planet aardvark, would you be more creative if (a) I gave you no examples, or (b) gave you a few examples of what aardvarkians ...

Sweet Farm is a sustainable farming and non-profit animal sanctuary. Pre-pandemic, it was on target to get 40% of its revenue through business retreats where companies would book time with the animals ...